PRESS RELEASE: Juliette Low Leadership Society Luncheon raises more than $480,000 for Girl Scouts


Girl Scouts Western Oklahoma sends this information as posted below:


OKLAHOMA CITY (February 20, 2025) – The 21st Annual Juliette Low Leadership Society (JLLS) Luncheon achieved record-breaking success, raising more than $480,000 and attracting a record crowd on Thursday, Feb. 20 at the National Cowboy & Western Heritage Museum in Oklahoma City. The festive event benefiting Girl Scouts Western Oklahoma brought together nearly 600 community leaders, advocates, and supporters to celebrate and empower the next generation of female leaders.

This year’s luncheon featured Candace Nelson, nationally recognized for founding Sprinkles, the world’s first cupcake bakery and Cupcake ATM. Nelson shared her inspiring story of entrepreneurship, perseverance, and the importance of empowering young women. With the leadership of event co-chairs Jill Trauschke and Christi Woodworth, the luncheon successfully raised over $480,000 to support Girl Scout programming across Western Oklahoma.

“We are honored to lead this year’s record-breaking luncheon and experience such overwhelming community support,” said Woodworth. “The opportunities girls will experience thanks to today’s luncheon will ignite their passions and build confidence to take bold steps toward their futures.”

Trauschke echoed a similar sentiment, “The success of the Juliette Low Leadership Society Luncheon is a testament to the dedication of our donors and advocates. Together, we’re making a meaningful difference in the lives of girls in Oklahoma, providing them with the skills and resources they need to achieve their dreams.”

Nelson’s message of courage, creativity, and vision was a highlight of the luncheon. The serial entrepreneur and bestselling author shared her recipe for sweet success to revolutionize the baking industry when she left a career in finance to start Sprinkles. Nelson followed with the launch of Pizzana, a growing chain of Michelin Bib Gourmand-awarded pizzerias leading the third wave of pizza in the US.

“Sharing my story and supporting the Girl Scouts mission was a true privilege,” said Nelson. “The work being done here in Oklahoma is nothing short of extraordinary. My advice to the next generation of female leaders, especially to my younger self, is this: Dream big, chase those dreams unapologetically, and don’t worry so much – everything has a way of working out exactly as it should.”

The honorary chair for the 2025 luncheon was Ann-Clore Duncan, a dedicated supporter of Girl Scouts Western Oklahoma and a longtime member of JLLS whose community work also includes serving on boards for the Oklahoma Policy Institute and the Oklahoma City National Memorial & Museum.

In addition to the luncheon co-chairs, the following individuals served as committee chairs: Matilda Clements, Amy Crowley, Peter Farrell, Debbie McKinney, Kim Mosburg, Lee Ann Nordin, Rachel Phillippi, Myrla Pierson, Nancy Seely, and Mary Tidholm.

Since its inception in 2004, JLLS has raised more than $6.58 million to fund Girl Scout programs that teach leadership, life skills, outdoor education, community service and STEAM (science, technology, engineering, art and math) initiatives. The funds raised at the luncheon will directly support Girl Scout programming, equipping thousands of Oklahoma girls with leadership and life skills in their communities and beyond.

For more information about Girl Scouts Western Oklahoma or to learn how you can get involved, visit gswestok.org/jlls.

About Girl Scouts Western Oklahoma

Located in 39 Oklahoma counties in the state’s central, southwest, and northwest regions, Girl Scouts Western Oklahoma builds girls of courage, confidence, and character who make the world a better place. Through leadership-building programs, GSWESTOK offers girls pathways to explore their interests – including STEAM (science, technology, engineering, art, and math), healthy lifestyles and activities like our High Adventure Team and summer camps, and community service projects through our bronze, silver and gold awards.


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