The Greater OKC Chamber sends this information as posted below:
OKLAHOMA CITY – MMGY and Gooden Group have been selected as the lead agencies to research, develop and refine the brand identity of Oklahoma City (OKC). MMGY is based in Kansas City and has extensive experience in civic branding, including Cleveland, Detroit, Tucson, Chicago and Vancouver, among others. They are partnering locally with Gooden Group who is well-versed in executing community engagement campaigns for MAPS 4, the Metropolitan Library System and the City of OKC’s recent GO Bond public information campaign.
“A unified civic brand drives economic growth by attracting residents, tourists and investments,” said Jenny Love Meyer, Chief Culture Officer at Love’s Travel Stops and Chair of the OKC Brand Task Force. “This collaborative work will establish and articulate OKC’s unique identity in a way that fosters community pride and belonging.”
The goal is not simply a logo or slogan, but a platform for providing a shared story that reflects Oklahoma City’s identity, strengths and aspirations, while supporting talent attraction, business recruitment, tourism and increased visibility. The mix of local and national agency expertise is critical to this project’s success.
“Every strong civic brand starts with listening. We know Oklahoma City is complex and diverse, so to reveal a community brand that reflects this will take deep listening and community input,” said Greater OKC Chamber President & CEO Christy Gillenwater. “Our hope is for local residents and businesses to engage in this process since we are all ambassadors for OKC.”
The Greater OKC Chamber strengthens the region’s economy and brand, alongside promoting the city as a top destination through Visit Oklahoma City. Together with the City of OKC and other civic stakeholders, this community brand will guide alignment of shared values and priorities.
The OKC community is being elevated in so many ways. Having a unified approach to telling the OKC story will help us stand out and compete on a national and international stage.
The agencies were selected through a rigorous Request for Qualifications (RFQ) process that generated 32 proposals from local, national and international brand agencies.
“From broadly distributing the RFQ to working with a 25-person task force of civic leaders on evaluating proposals, we’ve been intentional about inclusivity and input throughout the selection process,” said Love Meyer. “A community brand is bigger than any one organization. We’re excited to have such a diverse mix of experts and stakeholders engaged in articulating Oklahoma City’s unique story.”
MMGY and Gooden Group are kicking off the community engagement and research phase in February. It is expected to be a year-long process before a community brand is finalized and unveiled.
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